European Campaigning Is Not About Being Louder.
It Is About Becoming Useful, Credible and Trusted.
Alain Steinberg — Co-Founder & Director of #inextremis.
Alain Steinberg is the Co-Founder and Director of #inextremis, a Brussels-based communication agency helping organisations active in the European ecosystem turn complexity into clarity, credibility and influence.
For more than three decades, he has worked with European associations, representative bodies, NGOs, international institutions, EU bodies and mission-driven organisations on campaigns where communication cannot be reduced to visibility alone. His work connects strategic communication, institutional branding and visual storytelling with the realities of advocacy, stakeholder engagement, member alignment and public trust.
Alain has designed and delivered campaigns for organisations representing very different parts of the European conversation: industrial value chains, mobility, local and regional governments, public health, development cooperation and environmental advocacy.
Campaign references
Organisations he has helped become clearer, more credible and more influential in the European conversation.
01
EDANA
The international association and voice of the nonwovens and related industries.
02
EUMEPS
The association representing European manufacturers of expanded polystyrene.
03
IRU
The International Road Transport Union, the world road transport organisation.
04
CLEPA
The European Association of Automotive Suppliers.
05
CEMR
The Council of European Municipalities and Regions.
06
PLATFORMA
The pan-European coalition of towns, regions and their associations active in decentralised development cooperation.
07
Cobalt Institute
The trade association for the cobalt value chain.
08
Eurocare
The European Alcohol Policy Alliance.
09
WWF
The World Wide Fund for Nature.
Institutional experience
His institutional experience also includes major references such as the World Customs Organization (WCO), Eurocontrol and the European Securities and Markets Authority (ESMA),as well as assignments for organisations including the United Nations Environment Programme (UNEP), the European Environment Agency (EEA) and the European Committee of the Regions (CoR).
Across these assignments, the challenge has rarely been to make organisations louder. It has been to help them become more useful: to define the role they can credibly play, frame complex issues without flattening them, translate evidence into messages stakeholders can use, align members and partners, and build targeted visibility where it strengthens understanding, trust and momentum.
Behind this publication
This publication draws on that long practice. It reflects a conviction at the heart of #inextremis’ work: a strong European campaign is not a communication push, a design exercise or a visibility spike. It is a disciplined contribution to a wider ecosystem.
It begins with the role an organisation can legitimately play. It moves through stakeholders who can test, question, carry or amplify the message. It becomes effective when relevance, evidence, timing, orchestration and trust work together — and when visibility reaches the people who can turn attention into understanding, confidence and action.
Campaigning, at its best, helps associations become clearer actors in the European conversation: more useful to institutions, more credible to stakeholders, more aligned with members and better prepared to make their contribution travel.
Relevance. Credibility.
Targeted Visibility.
For Associations That Need Their Contribution to Matter.